Director of Public Relations, Marketing & Brand Management

Clear Path for Veterans 

Chittenango, NY 

Job Title: Director of Public Relations, Marketing & Brand Management                                            

FSLA Status: Salary; Exempt                                                                                                       

Work Schedule: Mon-Fri; Occasional Evenings & Weekends                                                         

Reports to: Chief Executive Officer of Advancement & Strategy

JOB SUMMARY

Clear Path for Veterans, Inc. (CPV or Clear Path), is Upstate New York’s Veteran Resource Center serving as a hub of information, programs and services for veterans and their families. The Director of Public Relations, Marketing & Brand Management is responsible creating, maintaining and promoting, a clear and concise message of Clear Path’s mission and brand that engages the community at all levels. This position routinely uses social media, and other forms of information gathering and communication to stay in tune with National trends and news relating to Veterans and their families.

PRIMARY FUNCTIONS

Public Relations, Marketing and Development

1. Serves as Clear Path liaison with all media and builds relationships at the local, regional and national level.
2. Provides up to date media kits as needed and requested.
3. Initiates and identifies CPV stories relevant to current Veteran and community trends and provides press coverage when appropriate.
4. Publicizes all CPV events and follows marketing timelines and standard operating procedures.
5. Responds promptly to all media requests for information.
6. Monitors print, TV, radio, and online references to CPV and manage brand position.
7. Maintains an archive of print and online publicity relating to CPV.
8. Coordinates with CPV Outreach team and staff to produce a monthly newsletter.
9. Actively encourage external newsletter signup and ensure all relevant event and program information is published monthly.
10. Proofs all PR and Marketing related CPV written content as needed and requested.
11. Coordinates promotion efforts for all fundraising and non- fundraising events.
12. Maintains calendar of events on website and align with yearly PR and Marketing strategy.
13. Assists with fund development to include sponsorship of all events, donor cultivation and fundraising efforts.
14. Identifies new organizational opportunities and national partnerships.
15. Submits quarterly reports to executive leadership team and prepare progress/status reports for board of directors as requested.

SOCIAL MEDIA

1. Manages CPV brand via all social media platforms, including Facebook, Twitter, Instagram, LinkedIn and YouTube.
2. Ensures CPV brand and mission promotion is focused on reaching target audiences across all social media platforms.
3. Works with CPV staff to develop content for CPV’s online presence.
4. Develops new online platforms when applicable.
5. Initiates and trains all staff on usage of social media to elevate CPV’s exposure and followers.
6. Manages, develops, and publishes content for all CPV programs and activities.
7. Develops and implements 3 social media strategies (content, promotion, conversion) for CPV towards higher conversion and click-thru rates.
8. Works with CEO and COO to spearhead online fundraising efforts.
9. Measures and analyzes strategies to effectively report on ROI.
10. Provides outside usage reports to CEO and COO for website and social media platforms (site traffic, social media following, open rates etc.…)

COMMUNICATIONS

1. Manages design, printing, and ordering process of all CPV marketing materials.
2. Compiles yearly sample file of CPV publications, invitations, and appeals.
3. Coordinates CPV photography and video needs; manages yearly digital image database.
4. Responsible for maintaining accurate, up to date, CPV website content and blog, including developing and writing stories and obtaining associated content (stills and video) for posting to website.

MARKETING 

1. Oversees the integrity of CPV brand, ensuring all program materials follow CPV guidelines and are up to date and reflect any organizational changes including adequate graphic designs and logos.
2. Responsible for designing all agency brochures, CPV apparel logos and any other graphic design needs that arise.
3. Maintains, and keeps current, a digital library of CPV content, logos, and marketing materials
4. Highly knowledgeable in the principles of “Search and Social” and maintains a working knowledge of SEO principles including keyword research.
5. Identifies and creates banners/signs needed to display important information at all CPV events.
6. Produces yearly, and ongoing marketing plan to include advertising and marketing initiatives to further CPV’s visibility in the community.
7. Produces and upkeeps program-specific advertising.
8. Ensures all advertising and communication expenses are within budget.

MISCELLANEOUS 

1. Attends and actively participates in Staff meetings.
2. Complete other related duties as assigned.

EDUCATION and EXPERIENCE REQUIREMENT

1. Bachelor’s degree in marketing, Public Relations, Communications or other related field and 2-3 years proven experience working in a combination of marketing, public relations, communications, capital campaigns and social media position required.

SKILLS, KNOWLEDGE, and ABILITIES NEEDED TO PERFORM EFFECTIVELY IN THE POSITION

1. Strong written and verbal communications skills
2. Excellent interpersonal skills
3. Displays in-depth knowledge and understanding of Social Media platforms, their respective participants, and how each platform can be deployed in different scenarios.
4. Video editing skills preferred but not required.
5. Proficiency in Photoshop, Facebook Pages, Facebook Publishing Tools, Facebook Ad Tools, Online Demographic targeting, Twitter for Business, Google Analytics, Google Ad Words, Data interpretation skills
6. Ability to jump from the creative side of marketing to the analytical side – be able to demonstrate why proposed ideas are analytically sound.
7. Flexibility to work well within changing priorities and situations.
8. Ability to work with a diverse group of people.
9. Strong time management, organizational and prioritization skills; attention to detail.
10. Moderate computer literacy with MS Word, Excel and PowerPoint.

ADDITIONAL REQUIREMENTS 

• Valid New York State driver’s license and must have use of a reliable vehicle.
• Will occasionally be required to use own vehicle to pick up PR and marketing supplies.
• May be required to travel daily as needed to events within New York State in varying weather conditions.
• Ability to work a flexible schedule, including nights weekends and some holidays as necessary to accommodate for special event attendance.
• Must be comfortable with dogs in the workplace.

JOB RELATED PHYSICAL ABILITIES NEEDED IN ORDER TO PERFORM THE JOB IN A SATISFACTORY MANNER 

Must possess speech and hearing sufficient for telephone and in-person communications.  Manual dexterity sufficient for regular use of computer keyboard and other office equipment.  Vision sufficient for frequent use of a computer monitor to write and read documents. This position requires the ability to lift up to twenty-five 25 pounds.     

• All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

EXPECTATIONS

• All Clear Path for Veterans employees are required to conduct themselves in a professional manner towards others to include but not limited to; Veterans, volunteers, visitors and other Clear Path employees.
• Ensure that Veterans, volunteers, employees, donors and visitors have a positive experience with Clear Path.
• Supports and promotes the Clear Path mission.
• Adheres to Clear Path for Veterans policies and procedures.
• Promotes teamwork amongst coworkers.
• Meets or exceeds expected performance standards, including consistently reporting to work on time prepared to perform the duties of the position.

ALL APPLICATIONS REQUIRE A COVER LETTER.  INCOMPLETE APPLICATIONS WILL NOT BE CONSIDERED. 

APPLICATIONS SHOULD BE SUBMITTED THROUGH THE FOLLOWING LINK: https://clearpath4vets.talentnest.com/en/posting/49832